About | Root & Rise Strategies
About

I'm not a physician.
That's not a gap.

I'm Coral Edwards — founder of Root & Rise Strategies, ICF-certified coach, and someone who has spent years inside the physician world without being shaped by the training that defines it. Here's how this work started, and what it's taught me.

The Story

My husband Jonathan went through medical school, residency, and fellowship training. I watched that journey up close — the hours, the weight of it, the way medicine asks everything and rarely gives back a roadmap for how to carry it. I saw what it cost him. I saw what it cost us.

I'm not telling that story to center myself in it. I tell it because it's the reason I understood the physician world before I ever worked in it professionally — the hierarchy, the identity, the moral weight, the particular loneliness of being expected to lead without ever having been developed to lead.

When I finished my coaching training, my first physician client came through a connection. I didn't seek it out. I wasn't positioning myself as a physician coach.

She referred me to a colleague. That colleague referred me to another. Before I had made any conscious decision about my practice, it was entirely physicians. Still entirely referral-based. Still entirely word of mouth.

And as the practice grew, so did something else: the patterns.

Across different hospitals, different specialties, different states — physicians were telling me versions of the same story. The same friction in leadership roles they'd never been trained for. The same isolation of carrying decisions no one had prepared them to make. The same gap between the clinician medicine had developed them to be, and the leader they were now being asked to become.

Internal medicine in Philadelphia. OB/GYN in Boston. Surgery in the Midwest. Different departments, different cultures, different hierarchies. The same gap, everywhere.

That's when something clarified for me. This isn't a people problem. It's not that physicians are failing at leadership. It's that medicine has a rigorous, centuries-old system for developing clinical excellence — and no equivalent system for developing the people doing the leading. That gap isn't accidental. It's structural. And it has a cost: in the physicians it loses, in the cultures it produces, in the leaders it leaves underdeveloped.


Root & Rise exists in that gap. Not to help physicians cope with a broken system. Not to make them more resilient so they can absorb more. To develop them as leaders — from the inside out — so the work they do in a coaching room reverberates through every team they touch.

The mechanism isn't me. It isn't the frameworks. It's the physician — finally resourced, oriented, and developed in a way medicine never offered them. That's what I've watched happen, over and over, across hospitals and specialties and career stages. And it's what this work is built to create.

What I Believe

The convictions that
underpin the work.

This isn't a personal failure.
Physicians don't struggle with leadership because they're not good enough. They struggle because medicine promoted clinical excellence without ever building leadership capacity alongside it. The gap isn't in them — it's structural. And naming it that way changes everything about how the work begins.
The work belongs to the physician.
I'm not here to fix anyone. The change happens through the physician — not through me, not through a framework. When development is real, it travels: into their team, their department, their institution. The individual work and the cultural ripple aren't separate outcomes. One produces the other.
Orientation over optimization.
The shift that actually changes how someone leads isn't "how do I do more or cope better." It's "how do I lead from what actually matters, even within constraint." That's a different kind of question — and the development it produces sticks differently than competency training.
Trust is earned before anything else.
Physicians are rigorous, skeptical, and have been through programs that didn't understand their world. Every session, every conversation, every page of this work has to earn trust before it asks for anything. That's not a principle. It's a practice.
The Work

Two ways in.
One through-line.

For Physicians
1:1 Coaching

Confidential, structured, inbound by referral. 60-minute sessions at a cadence that fits. CME-reimbursable across most institutions. Open to attending physicians at any stage — titled or not.

Explore coaching →
For Departments
Cohorts, Facilitation & Speaking

Six-month cohort programs, facilitation, and speaking for academic medical centers. Every engagement starts with a conversation — not a packaged proposal dropped into your context.

Explore department work →
Coming Soon
Async CME Course

Self-paced, CME-accredited leadership education built from the live cohort curriculum. Structured development on your own schedule, without a coaching commitment.

Join the waitlist →
Work with Coral

Start with
a conversation.

Whether you're a physician navigating the leadership part, or a department leader looking for something that will actually stick — the first step is always the same.

Schedule a Consultation
45 minutes · Complimentary · No commitment required