I'm not a physician,
and that's part of what makes this work.
I'm Coral Edwards — founder of Root & Rise Strategies, ICF-certified coach, and someone who has spent years inside the physician world without being shaped by the training that defines it. Here's how this work started, and what it's taught me.
I experienced my husband's journey through medical school, Sarnoff, residency, fellowship, K applications, R01 applications, and everything in between up close — the hours, the weight of it, the way medicine asks everything and rarely gives back a roadmap for how to carry it. I saw what it cost both of us.
I share this personal story because it's the reason I understood the physician world before I ever worked in it professionally — the hierarchy, the identity, the moral weight, the particular loneliness of being expected to lead without ever having been developed to lead.
She referred a colleague. That colleague referred another. Before I'd made any conscious decision about my practice, it had become entirely physicians — all of it still referral-based and word of mouth.
As my practice grew, I started noticing something else: a pattern repeating across almost every new client.
Across different hospitals, specialties, and states, faculty physicians kept telling me versions of the same story — friction in leadership roles they'd never been trained for, isolation from carrying decisions no one had prepared them to make, a widening gap between the faculty physician medicine had shaped them to be and the leader they were now expected to become.
That's when it clarified for me: this isn't a people problem. Faculty physicians aren't failing at leadership. Medicine has a rigorous, centuries-old system for developing clinical excellence, and no equivalent system for developing the people doing the leading. That gap is structural, not accidental, and it has a real cost — in the physicians it loses, the cultures it produces, and the leaders it leaves underdeveloped.
Root & Rise exists in that gap — not to help physicians cope with a broken system or become more resilient so they can absorb more of it, but to develop them as leaders from the inside out, so the work they do in a coaching room reverberates through every team they touch.
The physician is the mechanism, not me and not the frameworks — finally resourced, oriented, and developed in a way medicine never offered them. I've watched that happen over and over, across hospitals, specialties, and career stages. It's what this work is built to create.
The convictions that
underpin the work.
Two ways to start this work — one for you, one for your faculty physicians.
Six-month cohort programs, facilitation, retreats, and speaking for academic medical centers. Every engagement starts with a conversation, not a packaged proposal dropped into your context.
Explore group programs →Confidential 1:1 coaching, a structured Leadership Transition Program for physicians stepping into a new role, and a self-paced, CME-accredited course — inbound by referral, CME-reimbursable across most institutions.
Explore coaching →Start with
a conversation.
Whether you're looking for something that will actually stick for your faculty physicians, or navigating the leadership part yourself — let's talk.
Let's Discuss What Your Faculty Physicians Need A faculty physician yourself? Schedule a free consultation instead